Hi. I'm happy you're here.
For the past 20+ years, I've led in-house and agency creative teams for B2B and DTC brands. I specialize in building and guiding multidisciplinary teams across design, copy, photography, video, styling and production to deliver cohesive, high-impact brand experiences and campaigns.
What can I help you create?
Work
I've had the privilege to work on a wide variety of projects with vastly different brands and clients. Click on the images below to see more:
An award-winning incentive program for sales growth achieving a 6:1 ROI with 76% of participants reaching their goal.
A live touring cooking show based on the user-generated content magazine,
Taste of Home.
Animated department store windows at the Kmart location in Penn Station, NYC, used to drive foot traffic.
A 12 Days of Holidays Giveaway for Frontier Communications drive brand loyalty through social media.
An interactive augmented reality poster hung in employee break areas to promote the Employee Sales Incentive Program.
A motion graphics piece illustrated and animated to support an InteliSpend Prepaid Solutions Booth.
A personal art project made to compete in my work Halloween costume contest that went viral on Reddit in 2016.
TBS Coco Snowflake Bumper
A personal illustration project where I write corny jokes and draw on napkins for my kids' lunches.
A snowflake that I designed, hand cut and submitted to TBS when Conan moved from NBC that appeared in a bumper.
Professional Bio
Caron Arnold is an award-winning Creative Director, designer, copywriter, and marketing strategist with over 20 years of experience leading innovative campaigns across traditional, digital, and experiential marketing. She specializes in brand storytelling, creative direction, content strategy, and video production, delivering impactful creative that drives engagement and results.
Caron’s work spans industries including fashion, retail, lifestyle, and entertainment, and she is recognized for blending design, writing, and creative leadership to build compelling campaigns that connect brands with audiences. Her creative projects have been featured on Buzzfeed, Huffington Post, CNET, Mashable, Refinery29, TBS, CBS, and FOX.
She gained global recognition in 2016 when her Amazon Prime Halloween Costume went viral, reaching the #1 spot on Reddit with more than 90,000 upvotes and earning features across international press and social platforms.
In addition to her leadership in creative marketing, Caron is a maker at heart. She shares her passion for creativity through personal projects, including an illustrated napkin art project on Instagram (@napkinlog), knitting and 3D printing projects.
When Caron isn't making things, she's dancing, walking dogs, camping or working out. She completed her Group Fitness Instructor Certification in 2026 and leads classes at her local gym.
"Caron is very easy to work with. She wears many hats and her passion for each project shines through very clearly. She is detail oriented, professional and good to know when you need a costume design! Aside from being a great manager she has a rockstar personality to go with it."
But You Don't Have to Take My Word for It
★★★★★
"Caron is an exceptional creative director who effortlessly draws inspiration from her surroundings and adeptly guides her team through challenging or ambiguous feedback. Her true talent lies in her mentorship abilities, and I consider myself fortunate to have been under her leadership"
"Caron was hands down one of the best people I have ever worked with. She's extremely talented, hard working, passionate and has the ability to wear a lot of different hats as a Creative Director without breaking a sweat. Those who get to work with her, consider yourselves very lucky!"
★★★★★
★★★★★
Drop Me a Note
While you're here, why not download my resume?
Find me online:
behance.net/caronarnold
linkedin.com/in/caronarnold
instagram.com/caronarnold
instagram.com/napkinlog
facebook.com/caronarnold
x.com/caron